LEADS are contact data to concrete clients (people or businesses) who are interested in purchasing specific goods or services. Leads are acquired with the aim of conducting further sales activities.
LEAD GENERATION
We use the following to generate leads:
- Increased sales effectiveness because offers are only addressed to interested clients
- Optimised sales costs because a greater proportion of conversations are effective
- Adding banners or creations to an existing campaign will involve low additional costs
THE BENEFITS OF LEAD GENERATION
HOW DO LEAD CAMPAIGNS WORK?
WHERE LEAD CAMPAIGNS ARE USED IN?
Lead campaign are used in numerous sectors. Directan specializes in lead campaigns for the following sectors: finance, banking, insurance, investments, business to business, real estate, telecommunications and a rapidly growing energy sector.
Our campaigns are effective particularly for potential clients who are interested in products or services, but at the same time need an additional stimulus to make a decision about a purchase. Our activities successfully generate leads by suggesting a conversation with a consultant or completing a request form.
HOW DOES THE PROCESS OF LEAD GENERATION WORK?
Thanks to our experience in running lead campaigns over the years, we can successfully generate leads for our clients. Our processes of query generation and effective communication strategies developed over the years and constantly updated constitute an effective way of acquiring e-mail addresses from users who are interested in the client’s offer.
The first stage of lead generation is to define the target group. Only behavioral criteria are taken into account since they guarantee the selection of the targets who are actually interested in the offer. In the next stage our specialists create a message which they successfully get across to the target group and optimize the campaign using various media channels.
Further information is available by telephone or by completing the request form in the Contact section.
LEAD GENERATION CAMPAIGNS
1. THE CLIENT
We were approached by a company from the financial sector that wished to increase sales of car loans.
2. TARGET GROUP
We established with the client that the recipients of the planned sales campaign would be private individuals in employment (able to demonstrate a source of income) who intended to purchase a car. An additional condition was to reach clients who would be likely to finance that purchase with a loan.
3. MARKETING GOAL
We defined the goals of the campaign during conversations with the client. Acquiring the details of potential clients (borrowers) and compiling a list of people to contact were the most important of them. We also proposed initiatives that would build and strengthen awareness of the client’s brand to run alongside the sales initiatives.
- Acquiring new clients and therefore increasing sales of loans
- Increased recognition of the lender’s brand
- Spreading knowledge of the loan offer’s availability among consumers
- Establishing long-term relationships with customers
4. STRATEGY FORMULATION
Taking the client’s goals and budget into account, we prepared mailing and banner initiatives. We selected portals and media houses operating on the Internet to ensure the offer reached the most interested group of recipients. We designed an advertising creation for the e-mail despatch. We worked up a graphic for the banners for positioning on the Internet portals. We handed over the material for the Internet campaign. The e-mail recipients, and the Internet users who clicked the banner, left their contact details, which our client received in the form of a list.
Having gathered the contact details of people interested in purchase by loan, the client then asked us to mount a telemarketing campaign that would result in scheduled meetings with loan advisors.
5. RESULTS
When the campaign was over we delivered a list containing the contact details of those who had decided to take up the car purchase loan offer to the client.
Our client benefitted from the campaign in the following ways:
- Sales increase in the form of loan applications submitted
- New recipients were now aware of the offer
- Greater product and brand recognition
- The client was able to present other services from its offer