Leads for higher education institutions
Leads for universities is a tool that supports the recruitment, research, and promotional activities of higher education institutions. At Directan, we carry out email campaigns and CATI surveys that allow us to reach specifically defined target groups, including university applicants, postgraduate students, and representatives of academic and business circles. Thanks to our access to high-quality databases and our experience in implementing projects for the education sector, we can support universities in building interest in their educational offerings and acquiring valuable contacts.
Leads for universities – communication tailored to the needs of higher education
Effective communication in the higher education sector requires reaching people who are genuinely interested in the educational offer – candidates who meet specific recruitment criteria, students looking for specific forms of education, or institutional partners open to cooperation. Tailoring the content and contact channel to the recipient’s profile results in greater effectiveness and efficient use of the budget. Directan campaigns support universities in acquiring leads that match their goals – both in terms of promotion and opinion research. Activities are carried out on the basis of clearly defined segmentation criteria, such as age, location, educational interests, or previous involvement in information campaigns.
E-mailing and CATI as strategic communication tools supporting lead generation for universities
As part of our cooperation, we offer access to proven contact databases and the implementation of e-mailing campaigns aimed at promoting educational offers and academic events. In addition, we conduct CATI (Computer Assisted Telephone Interviewing) surveys, which enable us to collect in-depth data from a selected target group, e.g., candidates, students, graduates, or institutional partners. This can be particularly useful in satisfaction surveys, educational needs assessments, or the verification of the potential of new fields of study. Email campaigns are personalized, compliant with current regulations, and reported in a way that allows for a full analysis of their effectiveness.
CATI surveys are conducted by experienced interviewers who work according to an approved interview script and in accordance with the methodology of the data collection tool. What is more, each campaign can be tailored to the needs of EU projects, internal evaluations, strategic analyses, or the preparation of PR activities.
LET'S START WORKING TOGETHER!
We invite all those who wish to follow new trends and reliability to cooperate with us.
Directan Plus Sp. z o.o.
ul. Zjednoczenia 12/4
62-003 Biedrusko k.Poznania
NIP: 9721316229
KRS: 0000894310
REGON: 388645271