LEAD CAMPAIGNS

LEADs are contact information to specific customers (individuals or companies) interested in purchasing specific goods or services. Leads are obtained for the purpose of conducting further sales activities.

BENEFITS OF GENERATING LEADS

To acquire leads, we use:

Increasing sales effectiveness – directing the offer only to interested customers

Optimizing sales costs – reducing expenses on conducting ineffective conversations

Conducting an advertising campaign at no additional cost – an advertising banner or creation in sent emails

WHERE LEAD CAMPAIGNS ARE USEFUL

Lead campaigns, or the acquisition or generation of sales leads, are used in many sectors. At Directan, we specialize in managing them for the financial, banking, insurance, investment, business-to-business, real estate, and telecommunications industries, as well as the rapidly growing energy/photovoltaic industry.

Our campaigns are effective for clients interested in purchasing or producing databases. Our actions effectively generate leads by offering a conversation with a consultant or filling out a contact form.

WHAT DOES THE LEAD GENERATION PROCESS LOOK LIKE?

Thanks to years of running lead generation campaigns, we know how to effectively acquire leads for our clients. Generating leads by email, phone or through a landing page is an everyday occurrence for us. Inquiry generation processes developed over the years and constantly updated, as well as effective communication strategies, are an effective way to get phone numbers of users interested in the client’s offer.

The first step in acquiring leads is to define the client’s audience. Only behavioral criteria are taken into account to ensure that the addressees are actually interested in the offer. In this part of the process, we focus on all factors that can have a real impact on purchasing decisions – from the age of the recipients, their place of residence, or gender preferences. Then our specialists create a message that effectively reaches the target audience and optimize the campaign using a variety of media channels.

We know how important the selection of messages and their form is to the ultimate building of consumer trust. So we make sure that every step of the sales process is perfectly structured for your industry.

SALES LEADS - AN EFFECTIVE MARKETING TOOL

In order to increase sales of your product, it is worth answering the question of where to buy leads that will be of value to a representative of your industry. Building a base on your own can be time-consuming and requires specialized knowledge. So it’s worth dividing your advertising efforts into two parts – the first being lead campaigns that allow you to acquire your own customer base, and the second being the rental of a base prepared by our team – a fully legitimate collection that is regularly updated. After all, it’s not about acquiring a list of random contacts.

The campaigns we run focus exclusively on finding those people who will actually become potential customers. With this approach, generating B2C or B2B leads will be more efficient, and you may already be working on current profit for your company.

In many cases, just a few minutes of conversation can convince customers to finalize a purchase. This is because the list you prepare will include contacts to those people who have expressed potential interest in your product. This is why acquiring sales leads is so effective. Acquiring B2B leads with the help of Directan.pl’s team of experts is based on top-notch activities in terms of the quality of actions carried out – in accordance with the art of professional marketing.

WHY SHOULD YOU ENTRUST THE ACQUISITION OF SALES LEADS TO US?

Directan Plus is first and foremost a company with many years of experience. We have been active in direct marketing for more than two decades, building experience in B2B and B2C lead generation. But most importantly, we already have more than a dozen years of experience in running lead campaigns for clients in various industries. We reach your prospective consumers through various channels.

Acquisition of sales leads is carried out in each target group. Our activities are based on traditional telemarketing, as well as SMS and e-mail messages, banner ads on the Internet redirecting to landing pages. This means that we will reach potential customers of all ages, including even those who do not use the Internet on a daily basis.

Generating leads is not just about marketing and building consumer awareness online. It all depends on the industry you’re in, and it’s our job to find the optimal and best way to give you satisfactory results.

HAVE DOUBTS ABOUT SALES LEADS? LET US DISPEL THEM

We hope we’ve been able to explain what we’re all about and the benefits you’ll get if you decide to partner with us. If you have any questions about acquiring sales leads, we will be very happy to answer them all, proving that generating B2B or B2C leads will become beneficial for you from the moment you put your campaign strategy into action.

For more information, contact us by phone or fill out the inquiry form, located in the Contact Us section. Acquisition of sales leads is our specialty, so we warmly invite you both to cooperate with us and to consultations allowing you to perfectly select the scope of marketing activities. Trust more than 20 years of experience in the marketing industry and see how to generate leads that will bring profit to your business!

CASE STUDY

CLIENT DESCRIPTION

We got in touch with a company in the financial industry that wanted to increase sales of car loans.

TARGET GROUP

We agreed with the client that the target audience of the planned sales campaign would be private, working people (who could show income), intending to buy a car. An additional condition was to reach customers willing to finance such a purchase by taking out a loan.

MARKETING OBJECTIVE

During discussions with the client, we defined the goals of the campaign. The most important was to obtain the data of potential customers (borrowers) and build a base for contact. At the same time as sales-oriented activities, we also proposed solutions to build and strengthen the client’s brand awareness.

attracting new customers, and thus increasing loan sales
increase in brand recognition of the lender

spreading information in the consumer’s mind about the possibility of taking advantage of the credit offer
establishing long-term relationships with customers

STRATEGY PREPARATION

Taking into account the client’s goals and budget, we prepared mailing and banner activities. We selected portals and media houses operating on the Internet, which ensured that the offer reached the most interested audience. We prepared the design of creations for sending e-mails. We developed banner graphics for posting on web portals. We provided materials to implement the campaign on the Internet. Recipients of the e-mails sent out and Internet users who clicked on the advertising banner left contact information, which our client received in the form of a database.After obtaining the contact information of those interested in buying using the loan, the client also decided to have us carry out a telemarketing campaign to set up meetings with credit counselors.

FINAL RESULTS

After the campaign, we provided the client with a database with contact information of people determined to use the credit offer for the purchase of a car.As a result of the campaign, our client gained:

increased sales in the form of submitted credit applications
new customers who became acquainted with the offer
greater recognition of the product and brand
an opportunity to present other services from its offer

Directan Plus Sp. z o.o.

ul. Zjednoczenia 12/4

62-003 Biedrusko k.Poznania

NIP: 9721316229
KRS: 0000894310
REGON: 388645271