At Directan Plus, we offer professional research conducted using the CATI (Computer Assisted Telephone Interviewing) method. This is a modern, fast, and proven technique that allows you to collect valuable information directly from customers, contractors, employees, or any freely defined target group.
Thanks to CATI research, you can not only get to know your audience better, but above all:
- make the right business decisions,
- verify the effectiveness of marketing and sales campaigns,
- identify customer expectations and tailor your offer to their real needs,
- obtain measurable data for planning strategies, budgets, or new products.
CATI research is indispensable when you need quick and accurate feedback that can be transformed into concrete actions – regardless of whether you operate in the service, commercial, manufacturing, financial, educational, or public sector.
Additionally, for your convenience, we offer the option of providing pre-made databases for research – both B2C and B2B. This allows us to comprehensively handle the entire research process, even if you do not have your own contact database.
Who are CATI surveys for?
- For companies that want to find out the opinions of their customers, partners, or employees
- For brands planning new campaigns or products
- For organizations that need reliable data for reports or analyses
- For public institutions implementing social, evaluation, or educational projects
CATI = More than just a survey. It is a tool for risk management, optimization of activities, and increasing the effectiveness of strategies.
How do we operate?
The CATI survey process covers all key stages:
- Survey design – we prepare a scenario and questionnaire in line with your project objectives
- Database import or integration – we use the database provided or integrate the system with your CRM
- Conducting interviews – qualified interviewers conduct interviews using a dedicated call center system
- Monitoring and analysis – online access to data and statistics at every stage of the project
- Final report – summary of results with conclusions and recommendations
What do you gain?
- 🎯 Reaching selected groups – including those that are difficult to access, such as decision-makers or seniors
- 📊 Access to results online – no waiting for the final report
- 🎧 Call recordings and full quality control – insight into every call
- ⚡ Short turnaround time – quick implementation and data collection
- 🔒 Data security – full GDPR compliance
- 🔁 Flexibility of questions and logic – possibility to use advanced filters and rotate content
- 📈 Scalability – support for small and large samples without loss of quality
Why Directan Plus?
✅ Many years of experience in CATI research
✅ High-quality B2C and B2B databases
✅ Possibility to provide a database for research – if you do not have your own
✅ Call center with advanced software
✅ Transparent process and reporting at every stage
✅ Individual approach to each project
LET'S START WORKING TOGETHER!
We invite all those who wish to follow new trends and reliability to cooperate with us.
Directan Plus Sp. z o.o.
ul. Zjednoczenia 12/4
62-003 Biedrusko k.Poznania
NIP: 9721316229
KRS: 0000894310
REGON: 388645271