Sales leads for the publishing sector
Leads for publishers support sales and marketing activities related to subscriptions, specialist publications, digital subscriptions, and educational offerings. At Directan, we help you reach individual and institutional audiences by offering access to up-to-date B2B and B2C databases and conducting telemarketing campaigns that support sales growth and build relationships with new reader groups. Our activities focus on precise targeting and the real acquisition of contacts with high purchasing potential in the consumer and industry segments.
Leads for publishers – effective acquisition of readers and subscribers
Campaigns carried out by Directan enable the acquisition of leads tailored to the nature of the publication, subject matter, and purchasing preferences of customers. We support the sale of subscriptions, specialist books, industry magazines, as well as e-books and online courses.
Our activities are based on up-to-date, segmented B2B and B2C databases, which enable us to precisely target campaigns at educational institutions, companies, and individual recipients, among others. Lead telemarketing is used to initiate conversations with potential customers, research needs, and qualify contacts for further sales activities. In the case of industry publications, we target decision-makers in companies who may be interested in subscription packages or access to expert content.
Campaigns tailored to the offer and sales model
We start each project by analyzing the publisher’s offer and defining target groups – we take into account the reader profile, sales channels (print, e-commerce, subscription models), as well as sales seasonality. Campaigns are designed to respond to specific needs, such as acquiring new subscribers, winning back former customers, promoting new releases, or increasing reach in a given market segment.
Depending on the client’s needs, activities are carried out in the form of telemarketing, e-mailing, or support based on databases segmented by industry, location, age, interests, or previous purchasing activity. All campaigns are reported and tailored to the publisher’s sales objectives, ensuring measurable results and full control over the course of activities.
LET'S START WORKING TOGETHER!
We invite all those who wish to follow new trends and reliability to cooperate with us.
Directan Plus Sp. z o.o.
ul. Zjednoczenia 12/4
62-003 Biedrusko k.Poznania
NIP: 9721316229
KRS: 0000894310
REGON: 388645271